Here are 5 popular social media myths that we thought we would explore…..
1# Just setting up social media accounts will generate new leads
To gain the most from social media, the platforms you chose to use should be those that are suitable for your business and used by your target audience. If your business lends itself to images, Pinterest and Instagram could be for you. If you are just focusing on individuals in a certain industry or at a particular level then LinkedIn may be the place to focus your attention and time.
Once you are set up, post on a regular basis and interact with other accounts. Start to shout about your social media presence by including details on all your marketing material and add the details to your e-mail signature.
2# Twitter is only for celebrities
If you have been struggling to get past the gatekeeper in an office, but know that the individual you wish to contact is on Twitter, following their account, interacting with their tweets and sharing their content can be a great way to raise their awareness of your brand.
It is a great way to get in touch with your potential target audience, without spending a penny in paid advertising, which can be key to a start-up business with a limited or no marketing budget.
3# More posts or tweets will equal more results
Posting is a delicate balancing act and should provide followers with a feel for the brand and the team behind it. Ultimately aim to be consistent, informative or interesting and remember it is about being personable, posts do not need to be personal.
4# Complete profiles are not important
Many profiles on Twitter are missing their company url and potential audiences are unlikely to go looking for the additional information if it is not provided.
5# It takes too much time
Interspersed with real time posts your timelines can seem relevant and active, without the need to spend hours in front of the computer.
As little as 15 minutes a day on LinkedIn can hugely increase your profile and that of your business.
Ultimately even in this virtual business world, people like to do business with people and social media enables a relationship between businesses and potential clients, which, if handled correctly has the potential to create an increase in traffic to your website and leads.