Social media, is as the title suggests a social activity and information shared should not focus on just the company or sales. Continuously posting broadcast posts is very likely to disengage followers.
2. Unclear Branding
Companies may choose to use multiple social media platforms to promote their brand to a variety of audiences; however, the branding should be consistent across all platforms to ensure strong brand recognition.
As much as an eclectic mix of information may be interesting, it gives out a confused message to followers; removing focus from you and your brand.
Social media platforms are a tool to raise brand awareness and funnel traffic to your website. If website details are omitted from profiles or links within relevant content, your audience is unlikely to go looking for the additional information.
It may be a comment, follow or mention depending on the platform; but this interaction is a great opportunity to connect with audiences and make them feel valued.
Posting avidly for a couple of days and then disappearing for weeks at a time will leave your audience unsure of what to expect. In addition they are likely to question if this approach is reflective of your customer service. Establishing a clear strategy in advance, which you can tweak if required, will keep your brand in front of an audience on a consistent basis.
Linking Facebook posts to Twitter feeds is just one example of this. Remember the platforms all work differently. Facebook allows 2000 characters whilst Twitter only 140. Therefore, when posts are automatically pulled through from Facebook, Twitter will not edit the content to fit and posts will often not be reader friendly.
Hello & welcome to the Social Media Solutions Blog! The aim of our blog is to bring you news, hints and useful guides to help you take charge of your social media strategy and promote your brand.