This scenario is one we often hear from our clients and the solution to this can be found by creating a ”Content Strategy”.
By planning slightly ahead, when you come to write your blog, tweet or post you will already have an outline of what to write about.
We tend to advise clients, that they should start with a 3 month plan which they then can add to and review on a regular basis. The first attempt is often the hardest, however here are some suggestions on how to approach the task.
Each business and industry is different, however often exhibitions, national days to mark certain occasions, trade shows etc. are detailed well in advance. Include these on your plan together with any #hashtags, website details and relevant social media accounts you may wish to mention when tweeting or posting at a later date.
From website launches, to promotions and competitions; if it is your business you will know about what is happening and what will be of interest and relevance to your audience.
Also mark in your diary the dates you wish to start promoting these events, together with a note of how e.g. as a teaser post, a potential post share, image etc.
2# Google Alerts
Once you have set up the alert together with the relevant parameters you will receive regular updates in your inbox of news stories that you can share, comment on etc.
If you deal with clients, ensure you note down any questions they have as these are more than likely to be of interest to other potential clients and always ensure that you are getting the most from your blogs.