However, there are still a number of frequently asked questions around social media marketing that we hear on a regular basis.
1# What is the difference between a Facebook profile and a business page?
The Facebook business page option, gives a company a social media presence, where it can raise brand awareness and interact with followers and their potential target audience.
As a sole trader or single entrepreneur it may be preferable to connect with potential prospects via a personal profile, instead of using the business page option. However, before making this decision, it is worth taking a look at Facebook’s terms of service to clearly understand the differences.
One of the main advantages of a company page over a personal profile is search engine visibility. In addition to this, it enables brand consistence across the web presence of a company and attract individuals that are truly interested in the brand.
Please note that in order to set up a business page, it is necessary to have an active personal profile.
2# Why do I need a Blog?
It can also be used multiple times to ensure you are getting the most from your blog, in terms of raising the profile of a brand and directing footfall back to a website.
3# How much time should I spend on Social Media?
In addition to this, there are a number of scheduling tools such as Hootsuite and Buffer that can help promote a brand through scheduled post, without the need to be tied to a desk.
4# What do I need to do to be successful on Social Media?
Ensure that you identify and connect with influencers in your industry, share and interact on the relevant platforms and respond to your followers.