11 years on from the launch of Facebook, social media has developed in to a powerful marketing tool for companies and their brands.
When used effectively it can help raise brand awareness to a potentially global audience.
However when done badly it can be a costly addition to the daily marketing to do list, both in terms of time and negative brand perception.
Often the reason followers are attracted to a brand include:
2. Customer Service
3. Entertaining Content
"Audiences are the same all over the world, and if you entertain them, they’ll respond"
4. Latest Product Information
5. Promotions & Discounts
Also when considering the pros & cons of promoting your brand on these platforms, it is worth keeping in mind that more and more of us are taking to social media to recommend companies and products.
These endorsements are a powerful marketing tool, with recommendations believed to influence more than 93% of consumer purchasing decisions, this can potentially mean your followers becoming key sales influencers for your brand.