However, the amount of competition that the site provides amongst its “shop owners” means that sellers need to ensure the best “shop front” presence and customer journey to help them stand out from the crowd.
So before setting up your Etsy shop it may be worth considering the following and to help you ensure the best possible experience from start to finish for your buyers……
Great images of a variety of products or a new take on an old theme can help lift your product and help potential clients imagine the benefits of make that purchase.
The pricing needs to also reflect the time you have spent researching, making, taking photos, material costs as well as postage and packaging if applicable and the charges from Etsy.
Your Etsy Shop
Ensure your shop name is memorable to help establish your brand. Ideally it should be easy to pronounce, spell and easy to remember and if possible try to avoid using words such as “Creations” or “Designs” as these are very popular but not particularly descriptive.
If you are struggling with a name, think of those that have appealed to you, such as maybe “Not on the High Street” the descriptive name leads buyers to presume they offer something a little more unique than your usual shopping trip may offer.
This is your virtual shop sign and should be clear and enticing for your audience. Not a graphic designer, no need to worry. There are plenty of tools to help you create your own or use existing templates.
If you are wondering if you should use your company logo or a picture of your, something you should think about when using sites such as Facebook or Twitter, consider the type of site Etsy is. It promotes goods that not mass produced products but bespoke or unique items. A more corporate approach is not in line with the Etsy ethos and a profile picture of you will help engage your audience.
Ensure you create and set out shipping policies clearly. Create policies that you would appreciate and trust if were the customer e.g. will returns be accepted; what shipping options are offered; what happens in the case of items being lost or damaged. Just remember to not go against Etsy policies.
If shipping your goods is new to you remember to take advantage of the incredibly helpful forums within Etsy itself and speak to other sellers.