But possibly, this may prove to be the very key to the event working? Unlike traditional networking, where you can find yourself going in to a room of people you have no connection with; at this event individuals will be coming and meeting people that they have already chatted to, laughed with and sought help from, albeit via a virtual platform such as Facebook, Twitter etc.
No matter how far along the technological route we go in promoting our businesses, surely nothing can ultimately replace meeting individuals face to face, as the saying goes “people do business with people”. In addition to this for many small concerns, business can be quite a lonely place, as working from home and the popularity of virtual shop windows gain traction.
Social media is a relatively new and evolving phenomenon and possibly the key to real success, is not in viewing it as an isolated part of marketing a business, but taking a lesson from its very title and developing the social aspect both within on and off line environments.