According to the social networking site, the changes being rolled will thread exchanges together by
“Grouping conversations together and highlighting some of the most interesting exchanges surrounding a given Tweet right below that Tweet.”
Grouping conversations and replies together would seem to reflect the changes in their appearance on the home timeline following its revamp in 2013.
Other factors such as the original account replying to subsequent conversations will also be taken into account by the social network.
Tweets that make up a conversation will be connected by a line and readers of the conversation will be given the option to “View other replies” relating to the specific tweet.
The update is currently being rolled out and should be coming to a Twitter page near you very soon.
It is deemed good practice for the thumbnail image to reflect, wherever clicking through will lead to. Also ensure that your image does not contain more than 20% text, otherwise you will need to redesign it so that it fits within the Facebook Policy Limits and can be used.
Whenever promoting your page, service or product, ask yourself does your advert text clearly convey what you are looking to promote? If, not it may be worth rewriting.
Now complete the relevant advert fields.
For our promotion we changed the text to ensure the relevancy of what we were looking to promote, together with the target audience criteria.
It is also important to keep your budget in mind and set a relevant daily maximum cost as well as tweaking the default target audience parameters.
Once you are happy with your advert, submit the promotion for review by Facebook.
Here is our finished “Call to Action” promotion. Note that in this format, the advert also displays a "Like Page" button at the top right of the advert and the "Call to Action", in this case "Book Now", appears on the bottom left.
Throughout the relevant campaign, Facebook also provides you with analytics which detail the effectiveness of your advert in terms of the click through rate and cost per click.
Often companies feel the need “to do” social media without considering why a potential audience might look to or consider following their brand.
Often the reason followers are attracted to a brand include:
Social media allows followers and consumers to interact with brands they like and potentially give invaluable feedback to the company. This interaction can help develop and grow a relationship between followers and brands, which ultimately may lead to sales.
2. Customer Service
An increasing number of companies are realising the potential of social media to provide an enhanced level of customer service. Whether keeping passengers informed of flight delays, providing a chargeable optional premium customer service level or responding quickly and effectively to complaints.
3. Entertaining Content
In the words of Liza Minnelli....
"Audiences are the same all over the world, and if you entertain them, they’ll respond"
In terms of social media this translate's into likes & shares; helping to take your brand to a wider audience.
4. Latest Product Information
From teaser campaigns to product launches, updates and new services; according to Twitter around half of their users are looking to stay up to date on the latest news from companies and brands they like.
5. Promotions & Discounts
Let’s face it, we all love a bargain and social media allows followers to keep up to date with any special offers individual brands may be running. Promotions may be instantly available discounts, teaser campaigns on upcoming promotions or exclusive offers. Followers are often looking to be the first to hear what’s coming next.
Hello & welcome to the Social Media Solutions Blog! The aim of our blog is to bring you news, hints and useful guides to help you take charge of your social media strategy and promote your brand.