So here are my top 7 tips for getting the right strategy in place.
1. Know your audience
There is no point in setting up a great strategy for raising your profile on Facebook if your target audience is over on LinkedIn; as no matter how great the engagement is that you create, if your buyers are all elsewhere and not aware of you, your efforts will be in vain.
2. Know your market place
3. Ensure Consistency
4. Set your Goals
Many social media platforms offer really good analytics and you need to become accustomed to using them on a regular basis, to see what is working and tweak your efforts accordingly.
5. Do your homework
Also, if you are in tune with the latest developments you will start to be seen as an expert in your field and gain increasing trust from your audience.
6. Create a Content Strategy
7. It takes time
You need to actively engage, share comment in groups, forums and discussions that are relevant to your followers. This does take time and effort, but done correctly is worth it. However as with everything remember to monitor the return on the time you put in.