Blogging is a key tool to promoting your expertise, creating original content for your website and for populating your social media feeds. In fact you will often find us suggesting including a blog as part of your social media strategy to drive traffic to your website.
However, when it comes to writing our own………….. writers block never seems to be far away!
So for those of you also struggling, here are just a few tips we have learnt along the way.
If you schedule some time in your diary for blogging, just as you would for seeing a client you are more likely to stick to it, rather than pushing it increasingly further down the never ending ‘To Do’ list.
The biggest hurdle is often what to write about, but by putting together a content strategy for your social media including relevant blog post titles, it will help give you focus when you sit down to a blank screen.
Often blog ideas will present themselves at the most inopportune moments, so keep a notepad and pen with you and when inspiration strikes write it down and return to it when you are ready.
Often by giving a solution to a problem, there will be a natural flow to the structure of your writing. It is also a great way to demonstrate your expertise in your field of work or industry.
Go for it.........
Just get started, it does not need to be a great piece of literary work; however, once you start to type, you will begin to formulise a more coherent structure than just having the relevant points and topic just floating around in your head.
Hello & welcome to the Social Media Solutions Blog! The aim of our blog is to bring you news, hints and useful guides to help you take charge of your social media strategy and promote your brand.