I have recently increasingly heard from small businesses who are falling ‘out of love’ with Facebook, as the reach of their posts seems to be diminishing.
In fairness to the company, Facebook did let us know this change was coming along with a number of other changes that are being implemented. In theory the restriction of the organic reach of posts is a move that, should prompt businesses using Facebook to get their brand notice, to dig into their pockets and spend some of the advertising budget with Facebook.
Facebook is a business with shareholders, who expect a return on their investment; and for a long time users have managed to grow their business on this, as well as other social media platforms, such as Twitter and LinkedIn etc. without the need to spend anything other than time
No matter which platform you use, you are only being allowed to use it on a ‘loan’ type basis and whilst it is relatively easy to get your message out there, this is the time to capture the contact details of your followers. A great way to do this for example, is to engage followers sufficiently so that they sign up for your newsletter.
Maybe as often happens, the initial honeymoon phase might be over; but this does not necessarily mean the relationship needs to come to an end. Maybe it is time for both sides to realise that they cannot take the other for granted and for them to accept, that as the days, weeks and years go by changes will occur as the two very different businesses in the relationship grow and develop.