Following several requests, here is our quick ‘How to Guide’ on setting up your own Company Page on LinkedIn to promote your business.
Before starting, ensure a company page does not already exist.
Before starting, ensure a company page does not already exist.
Are you eligible to set up a page?
For LinkedIn to consider you eligible to set up a Company Page you must:
- Have a personal profile on LinkedIn
- Your personal profile must be more than 7 days old
- You must have several connections on your profile
- Your profile status must be listed ideally as ‘All Star’ but ‘Intermediate’ should be sufficient
- You are a company employee and this is shown in the Experience section of your profile
- You have a company e-mail address linked to your profile e.g. fred@companyname.co.uk
- Your company domain name is unique to your business
Are you ready?
LinkedIn does not offer a save or preview function here, which means as soon as you publish your page it will be live on the site. So, once you have checked that you fall within the relevant criteria, to set up the company page, ensure you have:
Banner Image
Min 646x220 pixels in a PNG/JPEG/GIF format and landscape layout
Standard Logo
100x60 pixels (image will be resized to fit) in a PNG/JPEG/GIF format and landscape layout
Square Logo
50x50 pixels (image will be resized to fit) in a PNG/JPEG/GIF format
Description
A company description of 250 – 2000 words is required as part of the company page. Think about what and how you wish to inform your potential audience about your company.
Information
The relevant contact details, registered address, year founded, industry type and website details etc.
Min 646x220 pixels in a PNG/JPEG/GIF format and landscape layout
Standard Logo
100x60 pixels (image will be resized to fit) in a PNG/JPEG/GIF format and landscape layout
Square Logo
50x50 pixels (image will be resized to fit) in a PNG/JPEG/GIF format
Description
A company description of 250 – 2000 words is required as part of the company page. Think about what and how you wish to inform your potential audience about your company.
Information
The relevant contact details, registered address, year founded, industry type and website details etc.
Time to set up your page
1. Go to your Homepage and hover over the interests tab and select Companies
2. Select Create in the Create a Company Page option on the right
3. Enter your company’s official name together with your work e-mail address. If the e-mail address differs from the one linked to your personal profile an e-mail message will be generated to confirm the different details.
4. Click on Continue and enter the relevant company information
LinkedIn also offers the opportunity to create up to 10 Showcase Pages linked to your Company Page, but that we will save for another time and another blog!
3. Enter your company’s official name together with your work e-mail address. If the e-mail address differs from the one linked to your personal profile an e-mail message will be generated to confirm the different details.
4. Click on Continue and enter the relevant company information
LinkedIn also offers the opportunity to create up to 10 Showcase Pages linked to your Company Page, but that we will save for another time and another blog!
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