Instagram is not always thought about in terms of creating a business account, but can be very effective if used properly. Although each case is different, these are ten basic rules to keep in mind in order to create a great and interactive Instagram account.
1. Use Instagram Apps
Layout is designed for posting multiple photos, Boomerang creates short, looping videos, and Hyperlapse lets longer videos be condensed down into a time-lapse. These are great apps to have a go at, but are limited in terms of what you can do with them. There are other apps however, such as UnUm which are great for scheduling posts and playing around with the layout of your Instagram account.
3. Tell a story
4. Use your Bio
5. Video is King
6. Access all Areas
7. Keep on Trend
8. Disrupt feeds with your Images
9. Time to Explore
10. Connect with Influencers
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