Following the recent roll out of the “Call to Action” button (Contact Us, Buy Now, Book Now etc) on Facebook; brands and companies now have the option to further promote their particular “Call to Action” with an advert.
We are currently promoting a workshop we are running, so decided to use this as an example.
Whenever promoting your page, service or product, ask yourself does your advert text clearly convey what you are looking to promote? If, not it may be worth rewriting.
Now complete the relevant advert fields.
It is also important to keep your budget in mind and set a relevant daily maximum cost as well as tweaking the default target audience parameters.
Here is our finished “Call to Action” promotion. Note that in this format, the advert also displays a "Like Page" button at the top right of the advert and the "Call to Action", in this case "Book Now", appears on the bottom left.