It is now possible for existing and potential customers to interact with organisations and brands through a variety of mediums. Taken to its’ broadest sense the old adage of “it’s not just what you know, but who you know” can be applied; as individuals can gain an almost behind the scenes view of companies, their products and the issues they are concerned with.
These social forums, when managed properly, can provide great insight into the ideology of brands, organisations and engender customer interaction. Also if a particular news item or promotion goes viral the level of potential worldwide exposure is immense. Not convinced?
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Take a look at the #Socialnomics 2015 video by Erik Qualman.
Sites such as LinkedIn are a great way for professionals to easily link with like-minded individuals, with individual groups offering a focused environment for discussions, the sharing of ideas, problem solving and a wealth of expertise relevant to the group members.
Identifying where your target market is within the social media world is essential to your social media strategy and in the words of Erik Qualman........
“We don’t have a choice on whether we do Social Media, the choice is how well we do it”
Consultant | Advisor | Speaker | Founder Social Media Solutions (UK) Ltd