The venue is booked, the date set and the guest list drawn up; now all you need to do is add it to the events section on your company Facebook page and sit back. Right? Wrong.
Although traditional marketing methods are often giving way to online advertising due to them providing a more cost effective way of reaching a wider audience; this does not automatically guarantee success and you will need to work at using your social media presence effectively to promote your event.
To maximise the impact and marketing reach of your event using Facebook, these 7 top tips can help promote your event with nothing more than some planning and a little time……
Pick a short and descriptive name for your event. Remember that Facebook will not show all the header details in the upcoming events calendar if it is too long. Long titles are cut short by the platform and your Facebook friends may skip past it.
Choosing a clear and informative header can help catch the eye of potential attendees who happen to see your post.
Tell your friends and fans about the event and invite them along, but be selective when choosing whom to invite, as you do not want to annoy individuals by constantly inviting them to events that are not relevant or of interest to them. Also by keeping your invite list to those most likely to attend you will increase the level of engagement.
Everyone likes to feel appreciated, so why should it be any different just because you are communicating online? This interaction also provides an opportunity to connect with people prior to the event and keep them updated. Also by posting on their pages you can widen the circle of who might see your event.
By asking questions within the events function you can help drive engagement between attendees prior to the event. Also if you are holding a monthly event you can ask previous attendees to post photos of the event or give feedback, which will hopefully entice others to attend the next event.
Create a countdown clock and post screen shots of it every couple of days in the run up to the event. It will help build anticipation and raise awareness.
Ask any companies, organisations or individuals involved in the event to post it on their Facebook walls, blogs and other social media sites.
Hello & welcome to the Social Media Solutions Blog! The aim of our blog is to bring you news, hints and useful guides to help you take charge of your social media strategy and promote your brand.