Like with so much this is very much down to the individual company. However, in our opinion the answer is a definite yes.
The fact of the matter is that no matter how far we have come, even in the 21st Century, people do business with people. Both networking and exhibitions allow your brand to engage directly with potential customers, build relationships and often to realise that there are potential customer needs or business opportunities you had not considered.
Although quite prolific in attending a broad variety of events and networking opportunities, we have never crossed over from the side of delegate, but (after much debate at SMS HQ); we feel it is time to dip our toe in the water and see what happens.
Like with any marketing, we have considered the cost against the potential gain and will be keeping track of the R.O.I. Although, coming face to face with our target audience and with the opportunity to have relevant conversations with individuals who may or may not be aware of what we do, is potentially priceless……….fingers crossed!