Walking the Tightrope of Social Media.
Despite most people wanting to keep their work lives and social lives as completely separate entities, in the world of social media, these boundaries can sometimes become blurred. On platforms such as Facebook, this is especially noticeable, as personal accounts must be linked to a business account, rather than having the ability to keep the two entirely separate.
Social Media is a great way to reach out to other businesses that you are interested in connecting with, as well as peoples’ personal profiles that may be interested from a broader audience standpoint. If used to its full potential, social media can work just as effectively for both small and larger business’, helping them raise brand awareness and connect with clients.
Rights and Ownership
It is important for businesses to be aware of their rights to content, ensuring that issues can be avoided in the future. As concepts such as this are all still relatively new and developing, the laws around this subject matter are still relatively in their infancy and new case law is being established on an ongoing basis, but as it stands, the default legal position is that any content created by employees during their course of employment, will be owned by the employer. This can sometimes apply to aspects of individuals personal accounts that have been linked with the business.
With regards to who has the rights to these connections, the specifics are a little hazier. In some cases, client lists that are linked to social media accounts are protected by database rights, but pre-existing connections and connections that have been formed through the persons’ personal account can be difficult to differentiate.
With any situation that could potentially become messy or difficult to resolve, it is always best to set out clear guidelines from the offset. Be clear with employees about their job role and expectations in relation to social media, and what level of interaction and involvement you expect them to have.
Ensure that you have strict policies in place, even for eventualities that you would never expect to occur. It is always better to be prepared for every case, however unlikely the situation may be. It may seem obvious, but also ensure that the management team within the business regularly keep control and monitor the social media platforms. Enforcing strategies regularly is more likely to keep expectations in place.
Use your company to your advantage. You have branding for a reason. By encouraging employees to post content under your brand, will keep control and ownership at the forefront of the posts. This will also make it clear to other users where the information is coming from.
As with all aspects of social media, the technological advancements are constantly developing. The social media world can be a tricky one to get to grips with, but luckily, it’s our speciality. If you do have any queries regarding social media, and having employees work directly with your online accounts, do feel free to get in touch.
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